Building a website that converts visitors into customers

I've been with Bananatag, a Vancouver/Kelowna-based company making the world's best software for internal communications, since September 2020.

My role at Bananatag has been very interesting.

In collaboration with marketing team I've been working as a UX designer/researcher on the one hand and WordPress developer on the other.


  • UX: market research, personas, wireframing, mockups & prototyping
  • UI: illusration, video editing, SVG, image optimization
  • Development: WordPress custom theme development, server improvments
  • Data analysis: analytics, heatmaps
  • Hubspot: landing pages, contact forms, templates development


VS Code




Adobe Photoshop

Adobe Illustrator

My Accomplishments

I owned and evolved the marketing website and landing pages making data-driven design decisions, using the latest web practices, SEO, user- centered design pricinples.

Creating new webpages

I've created over a dozen of new pages working closely with graphic designers, content writers, product marekting, and other colleagues.

Gated pages for lead generation

One of the projects that I'd like to share with you today is a gated page that has a pop up window that blocks the webpage and prompts users to leave their email address before moving forward.

Wondering how you can create a gated page for your website?

Check out my article on how to create gated pages easily. >